Long-Form Podcast
Full episodes from 35 to 70 minutes, remote or in studio. Guest booking, question design, recording, edit, thumbnails and clip strategy.
90+ episodes in400+ videos. Three channels. All in-house.
A long-form podcast, animated films, AI-avatar explainers, product demos and a 3D mascot, plus a training channel — all written, produced and edited by our own team. We have been doing this for our own brand for two years. We are opening it up as a service now, and you would be our first client.
Free video audit
100% money-back on month one
First 5 clients get founding pricing
We made 400+ videos
before we sold one.
Everything below sits on three public channels you can open right now. No client work yet — which is exactly why the first five clients get founding prices.
Leads, not likes
Our channels are small. We are not going to dress that up — you can count the subscribers yourself in about ten seconds.
Small numbers were never the point. Business video is not measured in views; it is measured in whether the right people arrive already knowing what you do. Ours brought enterprise buyers into conversations that turned into multi-year contracts.
So we build for visibility and credibility with a specific buyer, not for reach. If a video is watched a thousand times by people who will never buy, it has failed. If it is watched forty times and one of those is your next client, it has worked.
250+
Techno Tackle channel
Two a week, every week. Scripted, shot, edited and thumbnailed in-house.
90+
The Retention Code
A founder-led podcast channel built around our CEO's book on employee retention.
60+
TechnoKey Learning
Our training channel — tutorials, webinars and student testimonials. Run for two years, then paused.
9
Distinct formats
Podcast, short-form, avatar, animation, mascot, explainer, demo, testimonial, culture.
3
Channels run end to end
Strategy, calendar, production, publishing and reporting — no agency in between.
FORMATS
Nine things we know how to build and ship
Not a menu we wrote for this page. Every format below is one we have published on our own channels, repeatedly.
Podcast Shorts & Clips
Every long episode becomes eight to twelve vertical cutdowns with burned-in captions and an end card pointing back to the full video.
The compounding formatAI Avatar Videos
A digital presenter built from your founder’s likeness and voice, so weekly publishing no longer depends on their calendar.
Our CEO publishes this wayAnimated Character Films
Cast, script and animate a story instead of listing features. Our own film about a lion running a company runs two and a half minutes.
Story, not slidesMascot Videos
A 3D brand character that makes your company recognisable in a scrolling feed before anyone reads a word. Ours is called Stackyy.
Meet him belowExplainer & Product Demo
Screen recording, motion graphics and voiceover for software that is difficult to describe in a paragraph and easy to show in ninety seconds.
5:41 walkthrough shippedThought Leadership — Long Form
Three to six minutes in which a founder makes one argument properly, for the buyers who actually want the detail.
For the ones who readThought Leadership — Short Form
Thirty to sixty second verticals for LinkedIn, Instagram and Shorts, cut from the same argument as the long version.
One idea, three feedsClient Testimonial Films
On-camera interviews cut with a pull-quote treatment, sized so your sales team can send one directly into a deal.
Ours are on the channelOne example per format — watch
The thumbnail is
the ad for the video
Nobody decides to watch a video by watching it. They decide from a 210-pixel-wide image and a line of text.
We have made 400+ of those images — one for every video on our three channels — and building them is the reason we treat thumbnails as a service in their own right rather than the last ten minutes of an edit.
It is also the one part of this you can buy on its own. If you are already producing video and it is not being clicked, the problem is usually the packaging, not the footage.
What we will not promise
A click-through-rate lift. We have no client data to base a number on, and anyone quoting you one does not either. What we will do is publish alternates, report what each version actually did, and keep the winner.
FULL SIZE — HOW THE DESIGNER SEES IT
210PX — HOW EVERYONE ELSE SEES IT
A system, not one-offs
Three to five templates with fixed type hierarchy, colour rules and safe margins, so twenty videos read as one channel instead of twenty separate experiments.
Legible at feed size
We proof every thumbnail at 210 pixels wide, the size it is actually seen at, not full size on a designer’s monitor. If the text does not survive that, it gets rewritten.
Series numbering
Numbered parts and consistent framing so a viewer can see there is a run to work through. We do this on our own Client Journeys series.
Cut-outs and composites
Subject isolated, dropped onto a built background, brand type set over it. The look that makes our animated and case-study videos recognisable.
Alternates worth testing
A second version for the videos that matter. We publish, watch, and keep the one that wins rather than arguing about it in a meeting.
Back-catalogue refresh
Reskinning old videos into the new system. Usually the cheapest improvement available to a channel that has been running a while.
Twenty we have made — scroll
Twenty of the 400+. Every one made in-house.
Thumbnails on their own. If you already produce video and it is not being clicked, we will build your thumbnail system and produce against it every month, without touching your edit.
One-off
₹1,000
per thumbnail, no commitment
5 a month
₹4,250/mo
15% off · three-month term
10 a month
₹8,000/mo
20% off · six-month term
Already on a video retainer? Thumbnails are included in every package, and the system is built as part of the Video Brand Kit.
We turned a book into
a podcast channel
Our CEO wrote a book about why good people leave companies. Rather than launch it with a post and hope, we built a channel around it: 90+ videos, full episodes running past an hour, each one cut into verticals that point back to the long version.
We did all of it ourselves — guest outreach, question design, remote recording, edit, thumbnails, captions, clip selection and the publishing schedule. That is the same pipeline we would run for you, and the reason we can quote a podcast retainer honestly: we already know where the time goes.
The Retention Code — the founder’s guide to building teams that stay. The book the channel is built around.
theretentioncode.comThe part nobody budgets for
Recording an episode takes an hour. Turning it into a published episode plus ten clips takes considerably longer. Most podcasts die in that gap, not in the recording.
Top episodes — watch
Meet Stackyy
Most B2B video is a person talking to a camera. It works, and it is also what everyone else is doing. A brand character gives you something the feed recognises before it reads a word.
Stackyy is ours — a robot in Techno Tackle green with the triangle mark on his chest. He explains staff augmentation, AI agents and missed deadlines in under a minute, captions burned in, and he publishes on LinkedIn, Instagram and our YouTube channel.
- Character design and rig — a look and a set of expressions that survive being 200 pixels tall in a feed.
- A voice and a personality — written rules for what your character does and does not say.
- A script bank — short stories built from your real customer situations, not generic explainers.
- A publishing calendar — because a mascot that appears twice is a mascot nobody remembers.
Before you commission one
A character is a commitment, not a campaign. If you are not going to publish him for at least six months, we will tell you to spend the money on something else.
Stackyy · 0:56 · 9:16
Stackyy films so far — watch
Your founder, on camera,
without the camera
The reason founder video dies is scheduling. A weekly video needs a weekly hour from the busiest person in the company, and that hour is the first thing to go when the quarter gets difficult.
We build a digital presenter from your founder’s likeness, and a voice model from their recordings. They approve a script; the video is produced without a shoot. Our CEO publishes this way, and the pieces hold up next to his filmed ones.
Where we draw the line
Every avatar video we publish is labelled as AI-generated. We think that is the only honest way to use the format, and we will not run it for you any other way. We also will not put words in a founder’s mouth that they have not read and approved.
AI-GENERATED
Likeness capture
One recording session produces an avatar you can publish with for a year. Built in HeyGen.
Voice model
A voice trained on your founder’s own recordings, built in ElevenLabs, so the delivery is theirs.
Scripts they approve
A monthly voice interview gives us their ideas. We write; they sign off before anything renders.
Labelled as AI
Disclosed on the video and in the description. Non-negotiable, on our channels and yours.
Avatar videos — watch
Six we are happy to be judged on
One of each. Different formats, different jobs, same team.
Built for companies with a complicated thing to sell
Software and SaaS companies
- Your product is hard to describe in a paragraph
- Demos and explainers that shorten sales calls
- Feature launches that get watched, not skimmed
Founders and CXOs
- Buyers follow people before they trust companies
- Avatar and short-form for weekly presence
- Long form when the argument deserves it
Companies with a podcast they never started
- Guests, questions, recording, edit, clips
- A calendar that survives a busy quarter
- You show up and be interesting; we do the rest
22:00
Packages
Founding client pricing
Strictly for our first 5 retainer clients — locked for 12 months, and gone the moment the five spots fill. In return we ask one honest thing: if we hit your targets, you let us publish the case study.
Reel
For companies starting with short-form
₹25,000/month
₹34,000 a month from our sixth client. Prices exclude GST.
Founding price · locked 12 months
- 4 short-form videos a month, in one format — AI avatar, mascot or thought-leadership shorts
- Script, edit, captions and 9:16 export for every video
- One designed thumbnail per video, built to your Video Brand Kit
- Publishing to the platforms you choose — LinkedIn, Instagram or YouTube Shorts
- Monthly performance report and a 30-minute review call
Most popular
Series
Adds long-form and the formats we are best at
₹45,000/month
₹59,000 a month from our sixth client. Prices exclude GST.
Founding price · locked 12 months
- Everything in Reel, plus:
- Short-form volume up to 6 videos a month, mixing formats
- One long-form video a month, in whichever format suits you — a 3–6 minute thought-leadership piece, a product walkthrough, or a podcast episode
- 6–10 short-form clips cut from that long-form asset
- Numbered-series thumbnail templates, with one A/B alternate tested a month
- Monthly strategy call
Studio
Company channel and founder channel together
₹85,000/month
₹1,10,000 a month from our sixth client. Prices exclude GST.
Founding price · locked 12 months
- Everything in Series, plus:
- Full company-channel output — every Reel and Series format at increased volume
- A founder-led channel — long-form podcast or thought leadership under their name
- AI avatar production for the founder channel, so weekly publishing does not depend on their calendar
- One back-catalogue thumbnail refresh during the contract term
- Dedicated producer, monthly strategy call and a quarterly business review
What you get in each package
Every format we make, and which package it sits in. No decoding required.
|
Reel
₹25,000/mo
|
Series
₹45,000/mo
|
Studio
₹85,000/mo
|
|
|---|---|---|---|
| The nine formats | |||
| AI avatar videos | PICK ONE | ✓ | ✓ |
| Mascot videos | PICK ONE | ✓ | ✓ |
| Thought leadership — short form | PICK ONE | ✓ | ✓ |
| Podcast shorts & clips | – | ✓ | ✓ |
| Thought leadership — long form | – | YOUR LONG-FORM | ✓ |
| Long-form podcast | – | YOUR LONG-FORM | ✓ |
| Explainer & product demo | ADD-ON | YOUR LONG-FORM | ✓ |
| Animated character films | ADD-ON | ADD-ON | ✓ |
| Client testimonial films | ADD-ON | ADD-ON | ✓ |
| Volume and support | |||
| Short-form videos a month | 4 | 6 | 8+ |
| Long-form videos a month | – | 1 | 2 |
| Clips cut from each long-form | – | 6–10 | 6–10 |
| Thumbnail per video | ✓ | ✓ | ✓ |
| Series thumbnail templates + A/B | – | ✓ | ✓ |
| Back-catalogue thumbnail refresh | – | – | ✓ |
| Founder-led channel | – | – | ✓ |
| Dedicated producer | – | – | ✓ |
| Strategy call | Review call | Monthly | Monthly + QBR |
✓ included
PICK ONE choose one format for the month
YOUR LONG-FORM one long-form a month, in whichever format suits you
ADD-ON quoted separately
In every package
No line item below is an add-on. All of it is in the monthly fee.
✓Content strategy
✓Topic and hook research
✓Script and outline development
✓Professional editing
✓Captions and subtitles
✓Thumbnail and cover design
✓Brand-consistent motion graphics
✓Publishing-ready exports
✓Your approval before anything publishes
✓Monthly performance reporting
✓Raw exports of everything published
What is not in the monthly fee. Travel outside Coimbatore, studio hire, paid actors, licensed stock beyond our Epidemic Sound subscription, and paid promotion budget. We quote these separately and only when you ask. Every package includes the raw exports of anything we publish for you.
ADD-ON · BEFORE THE RETAINER STARTS
The Video Brand Kit — your video rulebook
Think of it as the visual rules every video follows. The animation your videos open with. The end card they close on. The name strip that appears under a speaker. Where captions sit and what font they use. The thumbnail template. Your colours, your typefaces, your music direction.
We build it once, before the retainer starts. After that every video is made to those rules, which is what makes twenty videos look like one brand instead of twenty separate experiments. If you already have brand guidelines, we extend those into motion rather than starting over.
One-time, from ₹15,000 Included free with a 12-month Studio retainer.
If we fail you in month one,
you get the month back
Fair, evidence-based conditions. Here is exactly how it works.
How the money-back guarantee works
It covers the first month of any package. From day one every deliverable is logged in a shared tracker — what was due, when it was delivered, and your written feedback — so both sides always have the evidence.
You qualify for the full refund if any of these happened in month one: we delivered fewer videos than your package promises; we missed agreed deadlines even after you flagged it in writing; or you raised the same quality concern in writing three or more times and we failed to act on it.
What it does not cover: delays caused by approvals pending on your side for more than 3 business days, scope changed mid-month, or disappointment with views and reach in the first 30 days. We guarantee delivery and quality. Reach takes longer than a month, and anyone who promises otherwise is selling you something.
To claim: one email within 7 days of receiving your month-one report, pointing to the tracker entries. Refund processed within 14 days. Anything we already published stays yours; unused footage and project files remain ours.
What your free video audit covers
Before we quote anything, we look at what you already have. You get a written audit and a 30-minute walkthrough call — free, whether or not you hire us.
-
Which formats actually fit your buyers — Not every company needs a podcast. We will tell you which of the nine formats earn their cost for you, and which do not.
-
What your competitors are publishing — Their formats, cadence and what is working for them — so you are not guessing at the standard.
-
Your existing video, honestly reviewed — Anything you have already published: what held attention, where people left, what to stop making.
-
Search and discovery gaps — Topics your buyers search on YouTube that nobody in your category has answered on camera.
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A realistic production estimate — How much time each format takes and what it costs to sustain, so the plan survives contact with a busy quarter.
-
A 90-day starting calendar — A concrete first quarter of videos with formats, topics and dates. Yours to keep either way.
How we work
WEEK 1
Audit and strategy
Your free video audit, then format selection, channel plan and a 90-day production calendar built from it. We agree what success looks like before anything is shot.
WEEK 2
Video Brand Kit
Intro, outro, lower thirds, caption style, thumbnail system, colour, type and music direction. Or an extension of your existing brand guidelines into motion.
WEEK 2–3
Setup
Channel or profile setup, recording workflow, avatar and voice build if you are using them, and the approval flow so nothing goes live unseen.
ONGOING
Production
Scripted, shot or built, edited, captioned, thumbnailed and scheduled. You approve every video before it publishes.
MONTHLY
Report and iterate
A plain-English report: what we published, what it did, what we learned, what changes next month. Plus your review call.
What we cut on
Adobe Premiere Pro
Adobe After Effects
Adobe Firefly
HeyGen
ElevenLabs
Flow AI
Riverside
Epidemic Sound
ChatGPT
Gemini
Claude
Premiere and After Effects for edit and motion. Firefly for generated stills and backgrounds, Flow AI for animated sequences, HeyGen for avatars and ElevenLabs for voice. Riverside for remote podcast recording, Epidemic Sound for licensed music. The language models help with research and first drafts. None of them decide what is worth saying — that is still a person, and it is still the part that matters.
11+
Years in software
400+
Software clients
1000+
Projects delivered
ISO
27001:2022
Company-wide credentials. Our video marketing service is new — which is exactly why founding clients get founding prices.
FAQS
Everything You Need to Know
How much do your video marketing services cost?
Founding-client packages are listed in the packages section above, locked for 12 months and available to our first five retainer clients only. One-time projects, such as the Video Brand Kit, are quoted separately.
You have not done this for a client before. Why should we go first?
Because you get founding pricing, a money-back first month, and a team that has already published 400+ videos on its own three channels. What you take on is being our first video account. What we take on is that your results become our case study. That is the trade, and we would rather say it plainly than pretend we have a portfolio we do not have.
Who actually makes the videos?
Our in-house team in Coimbatore. Scripts, edit, motion graphics, thumbnails and captions. Nothing is passed to a freelancer marketplace.
Do you use AI to make videos?
Yes — for avatars, some animation and some generated assets. Every AI-generated video we publish is labelled as such, on our channels and on yours. Scripts and story decisions are human, and you approve them.
Do we need to be on camera?
No. Avatar, animated, mascot and explainer formats need a script and an approval, nothing more. If you do want to be on camera, we will make that easy too.
How long until video does anything for us?
Short-form usually shows measurable signal — views, profile visits, enquiries — in 4 to 8 weeks. Building a channel takes 6 to 12 months. We report both monthly so you always know which is which.
Can you run our podcast end to end?
Yes. Guest outreach, question design, recording, edit, clips, thumbnails and publishing. It is exactly what we do on The Retention Code, and the reason we can quote it honestly.
What if we do not have brand guidelines for video?
We build a Video Brand Kit before the retainer starts — intro, outro, lower thirds, caption style, thumbnail system and music direction — so everything published from day one is consistent.
Who owns the footage?
You own everything we publish for you, and you get the raw exports. Unused footage and project files stay with us unless your contract says otherwise.
Do you work with companies outside India?
Our packages and pricing are designed for Indian businesses. Our team has delivered retained work for international clients on the content and SEO side, so if you are overseas, write to us and we will see whether it is a fit.
What is in the monthly report?
What we published, how each piece performed, what we learned from it, and what we will do differently next month — in plain English, plus a review call.
Can you do thumbnails without the video work?
Yes. It is the one part of this that works as a standalone retainer. If you already produce video and it is not getting clicked, we can build you a thumbnail system and produce against it every month without touching your edit.
What is the money-back guarantee?
A full refund of month one if we under-deliver on the package, miss deadlines you flagged in writing, or fail to act on a quality concern raised three or more times. The full conditions are set out in the guarantee section above.
